Try out the Earnings Notebook service to gain new insight into how a stock will react to its earnings!

Chief Financial Officers at these companies have become adept at managing their quarterly earnings numbers to present the company in its most favorable light. They carefully manage the expectations of analysts assigned to follow the company so that when earnings are announced, they do not issue a disappointment. However, many sophisticated individual and institutional traders have their own earnings expectations on stocks they trade and immediately act on those expectations in the after-hours and following day. As a result, the stock's price in the after-hours and regular session following an earnings announcement tends to be significant and often follows a predictable pattern. In fact, many company's stock price histories show predictable movements the day after earnings are issued, repeating the same pattern quarter after quarter, year after year.

The Earnings Notebook service provides the end user with a unique and proprietary view into MidnightTrader's historical extended-hours event reaction database. The data behind this service consists of up to four years of stock and earnings event reaction history (primarily earnings, though retail same store sales reports are also included); detailing price reactions in both the extended-hours and following regular session. In short, this service provides detailed insight into how efficient a stock tends to be in pricing in its earnings news in the after-hours relative to the following regular session.

Stock specific Earnings Notebook reports are issued in advance of the next scheduled earnings release and provide a complete history of the quarterly earnings news and related price action which followed. These proprietary reports not only provide earnings sensitivity and volatility information but also a proprietary pattern recognition tool, allowing users to gage whether a stock is likely to extend or reverse its after-hours or pre-market gains or losses the next day based on its reactions on similar news in the past.

Earnings Notebook subscribers also have access to MidnightTrader's real-time pre-market and after-hours news service. Read more about MidnightTrader and this service here.

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